Saturday 27 June 2015

8 Reasons Why First Years’ Should Join the Workforce




Finally crawling out of the 2 month long textbook filled oven a.k.a the dreaded 12th Board exams, the high school (or Junior College) veterans are ready to begin a new journey of you-thought-you’d-bunk-lectures-all-the-time-until-you-encountered-minimum-attendance-required. But don’t worry, college will be every bit as exciting as you hope, if you take part in all the right things (hint: Kaleidoscope). The annual inter-collegiate fest takes the cake and every other type of dessert when it comes to having the time of your life. So, to the young ladies entering the Sophia College campus this year, here is why you should join the Workforce, the organizers of one of the largest college festivals in Mumbai.

1)    Instant Friends
With 22 different teams in the Workforce, you are bound to find a way to use your talents in the best way possible and find some of your closest friends in the process. No seriously, your team’s members will serve as your on-campus family before you know it.



2)    Boom Snap Clap!
Don’t let this K’scope cheer make you regret not being a part of the Workforce as it echoes throughout campus giving you goose bumps and an adrenaline rush. And don’t pretend like you don’t practice it secretly at home.



3)    Gain Experience
No matter what team you are in, you will inevitable develop crucial life skills like time management, crisis aversion and how to dress for comfort while still looking reasonably professional.



4)    Food Coupons
This one doesn’t even need any explanation. All the days where you skipped meals because you had too much work will be redeemed, and redeemed well.



5)    The Den
Easy access to what is the coolest room on campus, which will also serve as your second home for a few weeks preceding the festival. Fond memories will be made and the place will give you intense feels every time you walk past it afterwards. Walk up in the Den like what up I got a sponsor!



6)    The Best Seats for Every Event
Flagship events like Das Ka Tees and Electrocuted take place in the Sophia Bhabha Hall, notorious for filling up too fast. That is, unless you’re a coordinator. Because guess who has seats reserved for them right at the front where they can watch everything up close? The same applies to seats for the After 8 event, which is exactly what it sounds like.



7)    Walkie-Talkies
This is practically one of your biggest childhood fantasies come true. Sure, you have cell phones and WhatsApp and text messaging, but nothing compares to the feel of saying ‘over and out’ into a walkie-talkie.
                     

8)    T-shirts
A big part of being Indian is getting way more excited about any free stuff than is appropriate, no matter how trivial it is. Not only do these bad boys distinguish give you authority, you have one more piece of clothing to wear until it becomes the dirty rag that you use to wipe things clean.




So, children, explore your talents, have loads of fun, and when you see an opportunity, take it and go.




Saturday 20 June 2015

A Day in the Life of a Marketing Coordinator


A Day in the Life of a Marketing Coordinator



08:00 am:      Wake up to 'Uparwala jab bhi deta, deta chappar phadke' to keep the morale high throughout the day. Clean up and get ready for meetings, because holidays are for the weak.





8:30 am:         Spend the next half an hour deciding what to wear. None of the “my wardrobe is full but I have nothing to wear” bullshit, mind you. You dress up sharper for meetings than you would for your own wedding.





09:00 am:      Grab bun maska and chai on your way to the station. Multitask on your commute. Eat-listen to your jam-check up on your squad (i.e. your team).



10:00 am:      Go through meetings like a pro. Meet sponsors and sell them on the idea of Kaleidoscope, which isn’t so difficult since – not to brag or anything, but – you could list out 20 reasons why it’s only, you know, one of the best college festivals of the city with over 16,000 attendees and 150 participating colleges, etcetera, etcetera. No biggie.





01:00 pm:      Take a break for lunch and check up on your team, who infallibly make up 90% of your Whatsapp messages.



02:00 pm:      Help your team mate prepare for her meeting in another city, which is great fun because it is the only time you can get away with bossing around your friend who is as sassy as an old mama in Brooklyn.



03:30 pm:      You might feel like you’re done for the day, but the work has only begun. Put on your lucky HP t-shirt and start writing, reviewing, and checking proposals and mails.





04:00 pm:      Take a break to post updates on the group and to chat with your team, who by now are the only social life you can boast of.



04:30 pm:      Updates are done with. You’ve received comprehensive feedbacks and to-do lists. Now watch the action unfold as your team tries to fix a bonding session for the 398534985th time.



05:30pm:       After yet another futile attempt, woefully agree that nobody has the time to hang out for fun.



06:30 pm:      Just as you hit save on the proposal that you painstakingly finished drawing not three seconds ago, and are about to attach it to a mail to the sponsor in question, your Wi-Fi decides to betray you. “Et tu Brutus?”



07:30 pm:      Finally, after several frantic calls and assurances to the sponsor breathing fire down your neck, your helplessness ends, your Wi-Fi has been restored to power somehow. Now start preparing for the orientation for the juniors. We need the best brains out there and we will get them by hook or by crook. Even if it means bribing the little ones by chocolates or balloons.



08:00 pm:      Create and update excel sheets with your work. Press Ctrl+S at least 65 thousand times before closing all tabs.





09:00 pm:      You’re finally relaxing, and by relaxing I mean thinking of ideas for promotional events, and are on the lookout for clients on all social media platforms.



10:30 pm:      Bedtime. LOL JK. 10:30ish sometimes 4.