A Day in the Life of a Marketing Coordinator

A Day in the Life of a Marketing Coordinator

08:00 am:      Wake up to 'Uparwala jab bhi deta, deta chappar phadke' to keep the morale high throughout the day. Clean up and get ready for meetings, because holidays are for the weak.

8:30 am:         Spend the next half an hour deciding what to wear. None of the “my wardrobe is full but I have nothing to wear” bullshit, mind you. You dress up sharper for meetings than you would for your own wedding.

09:00 am:      Grab bun maska and chai on your way to the station. Multitask on your commute. Eat-listen to your jam-check up on your squad (i.e. your team).

10:00 am:      Go through meetings like a pro. Meet sponsors and sell them on the idea of Kaleidoscope, which isn’t so difficult since – not to brag or anything, but – you could list out 20 reasons why it’s only, you know, one of the best college festivals of the city with over 16,000 attendees and 150 participating colleges, etcetera, etcetera. No biggie.

01:00 pm:      Take a break for lunch and check up on your team, who infallibly make up 90% of your Whatsapp messages.

02:00 pm:      Help your team mate prepare for her meeting in another city, which is great fun because it is the only time you can get away with bossing around your friend who is as sassy as an old mama in Brooklyn.

03:30 pm:      You might feel like you’re done for the day, but the work has only begun. Put on your lucky HP t-shirt and start writing, reviewing, and checking proposals and mails.

04:00 pm:      Take a break to post updates on the group and to chat with your team, who by now are the only social life you can boast of.

04:30 pm:      Updates are done with. You’ve received comprehensive feedbacks and to-do lists. Now watch the action unfold as your team tries to fix a bonding session for the 398534985th time.

05:30pm:       After yet another futile attempt, woefully agree that nobody has the time to hang out for fun.

06:30 pm:      Just as you hit save on the proposal that you painstakingly finished drawing not three seconds ago, and are about to attach it to a mail to the sponsor in question, your Wi-Fi decides to betray you. “Et tu Brutus?”

07:30 pm:      Finally, after several frantic calls and assurances to the sponsor breathing fire down your neck, your helplessness ends, your Wi-Fi has been restored to power somehow. Now start preparing for the orientation for the juniors. We need the best brains out there and we will get them by hook or by crook. Even if it means bribing the little ones by chocolates or balloons.

08:00 pm:      Create and update excel sheets with your work. Press Ctrl+S at least 65 thousand times before closing all tabs.

09:00 pm:      You’re finally relaxing, and by relaxing I mean thinking of ideas for promotional events, and are on the lookout for clients on all social media platforms.

10:30 pm:      Bedtime. LOL JK. 10:30ish sometimes 4.